Can luxury watches be smart too?

Smartwatches have started to appear and so, the traditional watch-making industry finds itself at a crossroad, either go smart or stay true to their models.

It seems that history is repeating itself. The same thing happened when the cheaper and more accurate quartz crystal came out and changed how the watch mechanisms worked.

And now it is the era of smartwatches.

Will Rolex and TAG go smart along with Apple’s new patch, and create a smartwatch of their own?

TW Steel’s CEO, Jordy Cobelens’ opinion

Do watchmakers have what it takes to make smartwatches?

Jordy Cobelens believes that watch brands will embrace progress but it remains to be seen if there will actually be a ‘œneed’ to go smart. People might see some collaborations between smartwatches producers and the traditional watchmakers. It is a difference between someone wearing a smartwatch for its utility and the person who wear a timepiece for its style.

Will designers and luxury watchmakers agree to include displays and circuitry in their creations?

It seems that this will remain to be decided by the designers themselves. Cobelens does not see this merge happening too soon, seeing as how traditional watchmakers have a standalone industry.

Is watchmaking too traditional for its own good?

We have to keep in mind how important heritage is for a certain brand, and especially to a watchmaker brand. TW Steel is a young company an it seems to be more open to change than other companies which have a tradition in watchmaking.

Will adding connected technology ruin the charm of luxury and classic watches?

No matter how you look at them, watches are there to make a statement about the wearer’s status or personal style choices. People buys luxury watches because they choose to wear that certain brand to represent them as a person and what they are. We might see a few brands which will embrace the smart technology if the find a solution to merger the unique style of the brand and technology.

Are watchmakers in touch with the youth who do not wear any watches?

A watch certainly became a practical accessory and most of the younger people tell time with the help of their smart gadgets. This does not mean that they do not want to have their own identity. More than anyone else, they want to stand above the crowd.

Torgoen’s co-founder, Benzi Rosenski’s opinion

Do watchmakers have what it takes to make smartwatches?

Most likely, some of the mid-priced brand will want to go smart, but the luxury brands will refuse to do that since they do not care about high-end technology and electronics, believes Rosenski. There are rumors about the Swatch Group saying that they plan to launch a smartwatch, but have yet to be confirmed.

Will designers and luxury watchmakers agree to include displays and circuitry in their creations?

If we are to believe Moore’s Law, the more smartwatches are on the market, the cheaper they will get. Chinese developers have started to form partnerships to create more and more apps and this will cause a fall down in the smartwatchwes’ prices.

Will adding connected technology ruin the charm of luxury and classic watches?

Obviously luxury watches buyers will have no interested just in telling the time. They are more about appreciating the craftsmanship, design and tradition that led in the creation of the watch. Adding the smart ‘œfunction’ is bound to ruin their elegance.

Are watchmakers in touch with the youth who do not wear any watches?

Contrary to anyone’s beliefs, the watchmaker industry is growing significantly. The people who buy watches do it frequently and are willing to pay the price for a luxury item.