What if Samsung will no longer use Qualcomm for the Galaxy S6?There are some saying that the big Samsung won't use the Qualcomm's Snapdragon anymore because of some heating issues. There was also a reversed message from the LG company stating that there are no problems with the chip. There's nothing certain yet, no one knows if the chip actually has heating problems or the problems came up front to encourage some business decisions, but what we know is that Qualcomm assured us that the Snapdragon 810 won't be used for any major OEM launch.
The statement came from the company's CEO Steve Mollenkopf, declaring that their Snapdragon 810 won't be used in any major projects for now, shaking their volume and content for the chip.
There were more factors than this one to change the perspective over Qualcomm's products. On one hand, there was a change in the top OEMs, which is probably influenced by the big Apple demands, and on the other hand, is the Chinese industry which provides powerful OEMs. Qualcomm will be affected, especially on their top tier business plans, because there is a strong competition between companies such as AllWinner, MediaTek and Rockchip, on the Chinese markets.
What would this mean for the US consumers?
At this moment, Samsung is the original manufacturer of the product, and the question between the specialists was if Qualcomm would still be a part of the Galaxy S6 project or if the device will be solely homegrown. The problem is how efficient will the device be and how will it work in the US.
It wouldn't be a premiere if Samsung would use their own modem, considering that they have done this before, mainly in South Korea, where they exported Samsung Galaxy S4, which has Exynos hardware, different than the Qualcomm's Snapdragon. The issue that Samsung has when it comes to the US is the opposition of the US carriers. That means that they don't want a universal spectrum, but they need something that they personally use, or in other words, they need specialized configurations.
But Samsung has the advantage of not being forced to use their own LTE modem. They could easily adopt a Qualcomm solution. The reason why this path was avoided in the past is due to the fact that a phone has a lot less internal space compared to a tablet. And considering that the devices have at least 5.5 inches screens, it would be enough room inside it for an incorporated modem. The only argument would be that the power consumption might slightly rise.
But the whole point of some minor hardware changes would obviously be to affect the competition. The two major competitors nowadays are Apple and Samsung, and they are both connected in the hardware shipments, while the manufacturers actually feel the degrading of the market share.
There are specialists that suggested the fact that Samsung will maintain the Exynos family as they did until now, but it is noticeable the share of Samsung's total business which dropped from 70% to 20% in a few years. The question is not whether Samsung will invest in Exynos, will make a partnership with some small Chinese manufacturer or will develop an x66-powered device with an Intel modem.
Considering the fact that Samsung failed to achieved the sales target with the Samsung Galaxy S5 with about 40%, they really need a remarkable success with the launching of Galaxy S6.