Annoyance with Samsung Smart TVs increased ad injection

Every once in a while, device manufacturers and advertising executives make some decisions which make us, consumers, question their mental state. One such instance is Samsung’s decision to run ads on select smart TVs as the users are watching their own private content. After David Chartier, a tech writer complained that several Yahoo-supervised ads were shown on his Samsung display during his usage of an Apple TV, Yahoo and Samsung immediately teamed up on the ad technology front.

During that time, Samsung assured their users that the opt-out feature which at the time was needed would become opt-in after some time passed.

But after several other users have made similar complaints as that time passed, we are skeptical that Samsung intends to keep their promise. Reddit user beans90 complained that ads popped just as he was using the Plex app to stream local content. Simply put, the advertising partnership between Yahoo and Samsung is now showing ads spontaneously and without any regard as to what you are doing.

This does not bode well for Samsung, especially since they recently made the spotlight with the scandal regarding their questionable decision to share their data with other third-parties which provide voice recognition and TV access. As far as we have been able to determine, the company’s too-ambitious software is designed to pop ads once every 20 or 30 minutes into user sets. This happens regardless of continent and both on live television and commercials or prerecorded material. One such instance is in the report of a user who complained that half-screen Pepsi ads kept appearing every 15 minutes which overlaid live TV.

The only enemy of Smart TVs are Smart TVs themselves

From weak UIs and performance to lack of focus, Smart TVs have a lot of problems to deal with one of which is design-related. Manufacturing companies like Samsung have created a device which for all intense and purposes are their own worst enemy. Thanks to this pointless overflow of ads regardless of television usage, consumers are getting less and less satisfied with their product experience.

There is no doubt that Samsung is trying to make up for the collapse of its paid app store with the monetizing of their Smart TV functions but they don’t quite seem to understand that when users buy a television, the expectancy is to be able to view ad-free content. By forcibly injecting ads over this content reflects poorly on the Smart TV and companies like Netflix might think twice about associating themselves with the manufacturers.

Samsung defended themselves in January by declaring that users can block ads by simply accessing the Menu then scroll to Smart Hub > Terms & Policy > Yahoo Privacy Policy where all they would have to do is simply select ‘œI disagree with the Yahoo Privacy Notice.’

This is referred to as a ‘˜dark pattern’, meaning that this apparently simple option is hidden behind so many menus, users will either opt to find a way to live with the constant overflow of ads, or simply return their televisions, which is not in Samsung’s benefit at all.

What Samsung also fails to understand is that the main and only problem regarding Smart TVs is the very existence of ads to begin with. Ads are a easy-to-overlook violation of a user’s privacy and if this continues, Smart TVs are destined to fail.