Blackberry goes for net neutrality in order to force popular services onto its platform
The CEO of Blackberry has released his argument for approaching net neutrality rules for the application and content layers. He offers as an example the opening up of its Blackberry Messenger Service (BBM) on the iPhone and Android platforms. He is criticizing the fact that popular services like Apple`s iMessage and Netflix`s streaming video app are unavailable on Blackberry`s platform.
John Chen`s request may determine some to ask themselves if he would be sustaining the same thing if we were on the mobile market of 2007. This year is the perfect choice because of the fact that neither the iOS nor Android ecosystem existed then. This year represents the moment when Blackberry had 10% of the market worldwide for smartphones. Blackberry was sustaining back then its developer program and many other early mobile developers. In other words, the famous music service Slacker was an early Blackberry app. So, they could not manage to reach the moment when they would own the OS market.
As everyone knows, Apple and Google govern the mobile ecosystem, leaving early entrants like Blackberry aside. So the response of Blackberry was to open up its popular services like BBM and Enterprise Mobility Management ( EMM) in order to pair with the Android and iOS platforms. It is a smart move in order to survive on the market. Anyway, it was a bad choice for them to ask the government to mandate the same from the competition.
We all know that government has not entirely understood the nature of competition in computing platforms. In The US and Europe, governments brought antitrust and anti-competition lawsuits against major companies like Microsoft and Intel. For instance, those two won their positions by constantly pushing forward new technology, even though they were not those who invented it. So, they saved a major part of the ecosystem for themselves. So those who were left behind went for antitrust lawsuits. Anyway, it is known that users choose products by taking into account the things they want to do. If they go for Blackberry, but they cannot access Netflix, they will certainly consider other options.
Software platforms are different in many ways. As an example, we have a telecom provider that can own a piece of wireless spectrum or a land based wire that they operate. So, they prevent some content or service from functioning on it or allow it to work on it after paying some price. In software competition, there are constantly created better products and various choices for consumers. They represent some choices about applications, services and devices. As an example we have IBM that reigned the mainframe era, Microsoft and Intel that dominated PC era, Apple and Google that represent the masters of mobile era and so on.